Today more and more people are obsessed with ecological issues. The main aim of ecological marketing is the preserving the environment, optimizing resources and minimizing pollution. Today we have identified a separate branch in marketing - the marketing of green goods and services. Environmental marketing factors are primarily focused on making the company an integral part of a society that cares for the environment. Marketers are developing a strategy for how to survive and strengthen the brand in terms of eco-trends.
Ecological marketing, the goal of which is not just to popularize eco-products and services, but also to direct the company's view on the environmentally friendly production, minimizing non-recyclable waste, is increasingly in demand among business owners. Ecological marketing in Eorope is gaining momentum, as evidenced by companies that produce products from recycled materials: Talisman Fusing Factory (glass decoration items), Zelenew (recycled plastic household items) and others.
Among the leaders of companies that are active in environmental issues are corporations such as Microsoft, Intel, Nokia, Ikea, Apple. In the UK, leading the brand The Body Shop.
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